Is The Leaflet Effective

Friday 7 May 2010

Research


The two jobs I chose were DJ (disk jockey) and artist management. I chose these two jobs because they are something I am interested in and wanted to find out more information about them. When researching I mostly used the internet because I felt that it was the best source I could use because it had the most information.

When researching the jobs in the music industry I needed reliable sources as if they aren’t then the reliable sources gathered may not be right and this will then be misunderstanding to people. About.com was a reliable website because About.com is an online source for original information and advice. It is owned by The New York Times Company. About.com has topics on it’s website something like google you can search for anything you like e.g Music Careers in that area you can find information to do with bands, musicians and jobs in the music industry. I also used the library for some second source and found a book called “all you want need you to know about the music business” this is reliable source because Quincy Jones the record producer, musical arranger film composer, television producer and trumpeter. He said ‘I highly recommend Don’s book to anyone who has ever been interested in the music business. His experience and insight into the inner workings of the music world make this an indispensable work’. Another second source I used was a DJ Magazine. It is a reliable source because the magazine has styled itself as “the world’s largest selling dance music magazine”. Another site i found was DJHistory.com I felt that this was also reliable because is a website that devotes it’s to dance and DJing. I also used eHow which is a online step-by-step guide program with more than 1 million articles and 170,000 videos. The website covers a wide variety of topics. I found another book called ‘Artist Management’ the books lets you know everything you need to know about being an artist and artist manager.


To help me with this project I gave out surveys which were about the music industry and I asked people if they were interested in it. I also asked if qualifications were important but not everyone felt that they were because you can still get into universities. This feedback helped me with my report because I could find out about other peoples opinions and not just my own. When carrying out these surveys I asked my Creative and Media class who know a lot about the course. It showed what other people think in the class.

I interviewed a journalist named Paul who knows a lot about the media business and knows that it is hard to get into it. He was talking about the industry and how it can relate to other things. Paul said that if you are interested in this specific industry then you should try out a job which is suitable so you have more experience before going into a permanent job which you might not like. I also interviewed Richard who is in-charge of this course and produces music for people. I asked him questions about the music industry and he gave me positive feedback about what I might want to do in the future. He also said that this industry is very hard to get into but if you would want it then you would do anything to get into it.




Tuesday 20 April 2010

Introduction


Necessary to carve out career in the music industry as DJ and Artist Management:



I choose DJ (Disc Jockey) because teenagers like what they do and are more likely to do as a hobby, could do it as a career.

Tuesday 30 March 2010

Thames Festival

Target Audience: All ages can atten this event
Festival Funded By: Barclaycard, Maylor of London and Arts Council English, HSBC and British Council.

Thames Festival is held in mid september. Activites take place over the weekend on the River Thames, the riveside walkways, roads, bridges, docks and public open spaces from Westminster Bridges to Tower Bridges and beyond.

Thursday 18 March 2010

Audio Cassette

The Compact Cassette, often referred to as audio cassette was invented in 1962 by the Philips company. Although originally for dictation, improvements in fidelity led the Compact Cassette to supplant reel - to - reel tape recording in the most non-professional applications.

Wednesday 17 March 2010

Multitrack Recorder

Multitrack recording (also know as multitracking or just tracking for short) is a method of sound recording hat allows for the separate recording of multiple sound sources to create a cohesive whole. This is the most common method of recording popular music. In the 2000s, multitracking software for computers became widely used.

Thursday 11 March 2010

Open Reel Tape Recorder

The reel-to-reel format was used in the very earliest tape recorders, including the pioneering German Magentophons of the 1930s. Originally, this format had no name, since all forms of magnetic tape recorders used it. The name arose only with the need to distinguish it from the several kinds of tape cartridges or cassettes which were introduced in the early 1960s. Thus, the term "reel-to-reel" is an example of a retronym.

Monday 8 March 2010

Sshellac Record Player

Shellac must be handled carefully. In the event of a 78 breaking, the pieces might remain loosely connected by the label and still be playable if the label holds them together, although there is a loud "pop" with each pass over the crack, and breaking of the stylus is likely 78s are brittle, and must be handled carefully. In the event of a 78 breaking, the pieces might remain loosely connected by the label and still be playable if the label holds them together, although there is a loud "pop" with each pass over the crack, and breaking of the stylus is likely.

Thursday 4 March 2010

Emile Berliner - The History of the Gramophone

Early attempts to design a consumer sound or music playing gadget began in 1877 when Thomas Edison invented his tin-foil phonograph. The word "phonograph" was Edison's trade name for his device, which played recorded sounds from round cylinders. The sound quality on the phonograph was bad and each recording lasted for one only play. Edison's phonograph was followed by Alexander Graham Bell’s graphophone. The graphophone used wax cylinders which could be played many times, however, each cylinder had to be recorded separately making the mass reproduction of the same music or sounds impossible with the graphophone.

Monday 22 February 2010

Job In The Music Industry

Job in the music industry

  • Sound Recording
  • Publlcity/Promotion
  • Club/Venue Staff
  • Radio
  • Musicians
  • Retailing
  • Graphic/Web Design
  • Journallsm
  • DJ's
  • Photography
Musicians - are people who perform and write music. Musicians can be classified by their role in creating or performing music.

Things You Need
  • Choose an instrument to play. While certain musicians can play many instruments, they likely started with only one. This helps you focus your practice time and guide your stylistic creativity.
  • Learn about music theory. This includes the musical notation, chord structure, chord progressions and melodic conventions of your musical style. Jazz, classical and pop all have different theoretical traditions that take years of study to truly master.
  • Seek out and practice with local musicians. You might form a chamber music group, a quartet or just a jam band, but sharing and sharpening your musical ideas with friends is priceless.
  • Listen to recordings of artists you admire and emulate their style. Even artists as famous as Elton John and the Beatles fell in love with music and built their reputations by imitating their idols.
  • Create a structured practice schedule. Carving out enough practice time each week is hard, especially if you're already busy with another job or your family, so manage it wisely.
  • Consider taking private or group lessons with an expert musician in your area. Colleges, conservatories and public schools all have good resources for connecting you with a qualified instructor.
  • Work your way up to playing concerts and gigs. If you're a jazz or rock musician, bars and clubs are a great place to gain stage experience and build a following.
Types of musicians
  • Composers
  • Instrumentalists
  • Vocalists
DJ (Disc Jockey):
Is a person who selects and plays recorded music for an audience.
Today, the term includes all forms of music playback, no matter the source.
There are several types of disc jockeys.
Radio DJs introduce and play music that is broadcast on AM, FM, shortwave, digital, or internet radio stations.
To become a great DJ you must have an extensive knowledge of music, as well as the ability to lead a crowd.


Basic Skills

  • Find a local music shop with knowledgeable staff and visit regularly
  • Join online DJing and music forums
  • Keep up to date with new releases and trends by reading music publications, either online, or by buying magazine subscriptions2
  • Seek out and befriend other DJs in your area; if you can, try to build a network of like-minded individuals with whom you can share ideas, tips and tricks of the trade

  • Personality

    You should also be able to efficiently perform several tasks at once. Without interrupting your set, you may need to speak with audience or club staff members who approach you to chat or make requests.


    One of the key aspects of becoming a successful DJ is learning how to read the crowd. Although you must always have at least one
    ear and eye on the music you are playing, you must also be aware of your audience at all times. Watch how they respond to what you're playing, and always be prepared to switch it up if they don't seem to be enjoying what you're playing.


    Long Hours

    Keep in mind that DJs do not work regular nine-to-five hours. Being a professional DJ will require that you work mostly evenings and weekends, and your job will often keep you up and away from home into the late night and early morning hours. In order to maintain and grow your fan base, you may also be asked to travel both within your own country, as well as internationally.

    Equipment

    To begin DJing, you will need at least four basic pieces of equipment:

    1. Headphones
    2. Mixer
    3. Dual audio player: Either turntables, variable speed CD players/mixers, or MP3 players
    4. A large selection of music: Depending on what type of player you'll be using, either records, CDs, or MP3s


    Tuesday 9 February 2010

    Phonograph



    The first great thing made by Thomas Edison in 1877 was the tin foil phonograph. While working to make the efficiency of a telegraph better and he found out the tape of the machine gave off a sound resembling spoken words when played at a high speed. This made him think he could record a telephone message. He started to work with diaphragm of telephone receiver by attaching a needle to it. He reasoned that needlecould prick paper tape to record a message. His experiments led him to try a stylus on a tinfoil cylinder, which, to his great surprise, played back the short message he recorded, "Mary had a little lamb."




    'Radio Drama can be produced by anybody with a microphone and a tape-recorder. The time is auspicious for rebirth of American Theatre, and radio could be a good place for it to happen.'- David Mamet 'Writing in Restaurants', Faber & Faber 1986. It would not be any surprise to the reader that the one character in British broadcasting who would give drama a go on the radio was the charismatic Captain Peter Eckersley.

    The early history of radio is the history of technology that produced radio instruments that use radio waves.

    Many people contributed theory and inventions in what became radio.

    Radio drama is over 70 years old, for all serious purposes, has been for 50 of those years, being used only occasionally in the classroom as a novelty or curiosity. During the middle yo late 1940’s, radio drama reached its peak, then with the advent, expansion of television and it quickly faded into history.

    Monday 8 February 2010

    • I logged on to the PC (iMac).
    • Opened up a program called pages which you can only find on apples pages is like publisher.
    • Then I looked for a template that matched my design and started to use it.
    • Next I started adding features the my leaflet such as pictures, maps, informations and wording.
    • While designing the leaflet I made sure that it was aimed at the target audience which was 16-19
    • Then when I was happy with it I printed it in black and white just to see it folds good

    Friday 5 February 2010

    Step By Step

    · Log on to a pc (Apple Mac)
    · Get the length and width of a CD cover and
    · Open up Safari which is the internet on a Apple Mac
    · Look for a picture that I can use for my background (look out copy write)
    · Then open up fireworks
    · set up the length and width so is the right size
    · get a tablet and plug into pc
    · then drew my design on the background picture using the tablet making my CD Cover
    · then do the back cover of the CD on fireworks and write the play list
    · find the length and width of the spine and write the name of the artist and the album
    · when you think you have finished print out what you have done to see if it fits the CD cover

    Health and Safety
    · Don't sit to close to the PC
    · No food or drink on the surface area
    · Not waste ink print in black and whit first
    · don't try to fix the printer your self because ink could get on you
    · Don't copy write be aware of legal issues
    · Be careful with shape thing like scissors

    Materials and Equitment
    · Photoshop/ fireworks
    · Paper
    · Glue
    · Scissors
    · pens/pencils
    · Ruler
    · Printer
    · CD cover
    · PC
    · Scanner
    · Tablets
    · Camera
    · Gillotene

    Wednesday 27 January 2010

    Ranges of jobs in the industry are:


    Artist Manager

    Music Journalist

    Music Promoters

    Cover Art Designer

    Music Agents

    Choosing a Music Career 101

    Record Producer


    Cover Art Designer:

    A cover art designer is really simply a graphic designer who happens to focus on music related projects. Often, designers who work on cover art and liner notes also dabble in designing posters, t-shirts and other merch for the artists with whom they work, although not all do. Many designers who work on album cover art work on a freelance basis and are hired on a per-project basis. Many designers who work on album cover art work on a freelance basis and are hired on a per-project basis. nce you get started, if people are pleased with what you're producing, then you will likely find that most of your work comes to you through referrals.


    Tuesday 19 January 2010

    Task 1


    Introduction To The Music Business

    Record companies and how they work

    Roles and responsibilities in the music industry

    Management / agent / publisher - roles and rates

    New music industry models - an introduction


    Rights, Societies and Intellectual Property

    The role of PRS, MCPS, PPL and other agencies

    Rights and licensing - what you need to know

    Royalties: What can I earn?

    Rights issues for the digital era. What's changed?


    Record Companies and Recording Contracts

    A&R: how an artist is signed to a label

    Advances & recoupment

    Things to look for in a recording contract

    Introduction to legal issues


    Publishing Companies and Publishing Deals

    Publishing deals vs. record deals

    Licensing and synch opportunities for your music

    Exposing your music via adverts, games, film etc.

    Opportunities with Universal Music Publishing


    Management, Contracts and Negotiation

    Why do I need a manager?

    Why do I need a lawyer?

    Types of contract: what to look out for

    What do we mean by a 360 deal?


    Radio, TV and New Media

    How to get exposure for your music

    Pluggers and publicists

    Playlists and promotional tours

    YouTube, social networking and viral campaigns


    Music Businees Career Paths: How To Get There

    Growth areas in the industry and how to exploit them

    Writing songs for other artists

    Producing tracks for library music

    Setting up and running a digital label


    File Sharing, Piracy and Digital Downloads

    Making money from digital music

    Will piracy hinder your chances of a career in music?

    How internet is affecting and changing the industry

    Current hot topics. e.g. Pirate Bay case, YouTube vs PRS


    Alternatives To The Traditional Industry Model

    How to have independent success

    Entrepreneurial skills: how to become a self starter

    How to make a living from music

    What's next? Spotting new business opportunities

    Friday 15 January 2010

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    Monday 11 January 2010

    I interviewed a writer called Paul who works for the observer. He also done magazines and articles for sport and music. His been doing this for about 20 years. Paul is a sub editor which means the person who determines the final content of a text (especially of a newspaper or magazine). He studied at the college of printing. From college he went on to working for a paper called sounds which is a music paper. The job moves very fast because the industry changes quickly. Paul let us know that is not easy getting into this job because everybody wants to do it.

    Tuesday 5 January 2010

    Evaluation

    The research i carried out for Creative and Media on London's South Bank was to take pictures, look at leaflets and what catches the eye of a 16 -19 year olds.

    I tried in my leaflet to reach to 16 - 19 years olds by looking at the things that a 16 - 19 of age would be interested in. So I visited the south bank and looked at which places a 16 -19 year old would be within the south bank. Thats how i got ideas of which things to put in my leaflet that will draw the attention of a 16 - 19 year old. The language I use is form, the images i used was things that would catch the eye of a 16 - 19 years old and as for the layout there are lots of images and information next to it in my leaflet but I used bright colours so it could stand out by using a dark a colour as a background and a bright colour as the writing.

    The software i used to make my leaflet was pages which you can only find on a apple mac something similar to power point on microsoft office.

    If I could do this again i would get real pictures and change the design of the leaflet

    Monday 4 January 2010

    When I did my role play performance on the 16/12/09 it was based on at trip on a plane to the U.S.A while the pilot has an heart attack. The strengths of the performance are we work we as a group, we had the right tone of voice and good voice change. The weaknesses was lack of sound e.i. music in the opening, closing and the background sounds like foot steps. If I could re - act the performance i would put background sounds. Voice over by me James, Music by Dennis and a talk through by Helen.

    The Pilot:
    35 Years Old
    Married
    12 winds roads
    Packham
    Goes Gym
    Hopes to own his own air line

    The Kid:
    6 Years Old
    Lives With Mum
    Goes Primary school
    Swimming lessons

    Tom:
    26 Years Old
    Single
    90 Never Closes
    London
    Plays Hocky