Is The Leaflet Effective

Wednesday, 27 January 2010

Ranges of jobs in the industry are:


Artist Manager

Music Journalist

Music Promoters

Cover Art Designer

Music Agents

Choosing a Music Career 101

Record Producer


Cover Art Designer:

A cover art designer is really simply a graphic designer who happens to focus on music related projects. Often, designers who work on cover art and liner notes also dabble in designing posters, t-shirts and other merch for the artists with whom they work, although not all do. Many designers who work on album cover art work on a freelance basis and are hired on a per-project basis. Many designers who work on album cover art work on a freelance basis and are hired on a per-project basis. nce you get started, if people are pleased with what you're producing, then you will likely find that most of your work comes to you through referrals.


Tuesday, 19 January 2010

Task 1


Introduction To The Music Business

Record companies and how they work

Roles and responsibilities in the music industry

Management / agent / publisher - roles and rates

New music industry models - an introduction


Rights, Societies and Intellectual Property

The role of PRS, MCPS, PPL and other agencies

Rights and licensing - what you need to know

Royalties: What can I earn?

Rights issues for the digital era. What's changed?


Record Companies and Recording Contracts

A&R: how an artist is signed to a label

Advances & recoupment

Things to look for in a recording contract

Introduction to legal issues


Publishing Companies and Publishing Deals

Publishing deals vs. record deals

Licensing and synch opportunities for your music

Exposing your music via adverts, games, film etc.

Opportunities with Universal Music Publishing


Management, Contracts and Negotiation

Why do I need a manager?

Why do I need a lawyer?

Types of contract: what to look out for

What do we mean by a 360 deal?


Radio, TV and New Media

How to get exposure for your music

Pluggers and publicists

Playlists and promotional tours

YouTube, social networking and viral campaigns


Music Businees Career Paths: How To Get There

Growth areas in the industry and how to exploit them

Writing songs for other artists

Producing tracks for library music

Setting up and running a digital label


File Sharing, Piracy and Digital Downloads

Making money from digital music

Will piracy hinder your chances of a career in music?

How internet is affecting and changing the industry

Current hot topics. e.g. Pirate Bay case, YouTube vs PRS


Alternatives To The Traditional Industry Model

How to have independent success

Entrepreneurial skills: how to become a self starter

How to make a living from music

What's next? Spotting new business opportunities

Friday, 15 January 2010

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Monday, 11 January 2010

I interviewed a writer called Paul who works for the observer. He also done magazines and articles for sport and music. His been doing this for about 20 years. Paul is a sub editor which means the person who determines the final content of a text (especially of a newspaper or magazine). He studied at the college of printing. From college he went on to working for a paper called sounds which is a music paper. The job moves very fast because the industry changes quickly. Paul let us know that is not easy getting into this job because everybody wants to do it.

Tuesday, 5 January 2010

Evaluation

The research i carried out for Creative and Media on London's South Bank was to take pictures, look at leaflets and what catches the eye of a 16 -19 year olds.

I tried in my leaflet to reach to 16 - 19 years olds by looking at the things that a 16 - 19 of age would be interested in. So I visited the south bank and looked at which places a 16 -19 year old would be within the south bank. Thats how i got ideas of which things to put in my leaflet that will draw the attention of a 16 - 19 year old. The language I use is form, the images i used was things that would catch the eye of a 16 - 19 years old and as for the layout there are lots of images and information next to it in my leaflet but I used bright colours so it could stand out by using a dark a colour as a background and a bright colour as the writing.

The software i used to make my leaflet was pages which you can only find on a apple mac something similar to power point on microsoft office.

If I could do this again i would get real pictures and change the design of the leaflet

Monday, 4 January 2010

When I did my role play performance on the 16/12/09 it was based on at trip on a plane to the U.S.A while the pilot has an heart attack. The strengths of the performance are we work we as a group, we had the right tone of voice and good voice change. The weaknesses was lack of sound e.i. music in the opening, closing and the background sounds like foot steps. If I could re - act the performance i would put background sounds. Voice over by me James, Music by Dennis and a talk through by Helen.

The Pilot:
35 Years Old
Married
12 winds roads
Packham
Goes Gym
Hopes to own his own air line

The Kid:
6 Years Old
Lives With Mum
Goes Primary school
Swimming lessons

Tom:
26 Years Old
Single
90 Never Closes
London
Plays Hocky